Evaluation

I feel that I have completed this unit to a good standard as I have finished all research that had to be carried out and I have also produced a good information leaflet using Adobe Photoshop. I think that the project went well as the client was pleased with my outcome as they liked the use of iconic imagery I used throughout the leaflet. They also said that the leaflet I produced was informative and fitted the brief very well.

Another reason I feel that this unit has gone well is because I stuck to tight deadline’s and had all of the coursework in on time.
To improve my work, I needed to conduct better time management as this would have helped me to produce my work to a better, more professional standard. However, at times this was difficult to carry out as I had other coursework deadlines due to additionally studying GCSE’s.

I feel that the final outcome was successful as I used good imagery, typography and use of colour. I feel that it was appealing to the target audience as it is easy to read and understand as well as being visually interesting and incising to many sectors of the public.

From this unit, I have developed my Photoshop skills further and believe that I have made good progress in my writing and designing skills.
I have also become more aware of the creative and media sector in London and am also now more attentive of the many different job roles and activities there are. This is due to my research and evaluating I have carried out during this unit.

Monitoring Log 4

Strengths:

• I have now completed my information leaflet to a good standard. I am pleased with the progress I have made over the past few weeks as I have been working quickly and efficiently.
• I have finished all research as well as my information leaflet and feel that I have produced my work to a good standard.
• I have understood the brief well and my client is happy with my outcome. I have also received good feedback from my peers as they feel I have met the brief accurately and have also made my final outcome attractive towards my target audience and made information leaflet look visually attractive.

Weaknesses:

• I believe that I could have worked faster to produce and finish my final outcome. To do this I could have used better time management.
• I could have spent more time on the back cover of the information booklet, this would have made the outcome look better and also it would have made the context more useful towards the target audience.

Improvements:

• I have made many improvements to my work within the last couple of weeks. I have improved the front cover of my information booklet and I am now very pleased with it.
• I have been working well in my own time in order to finish the project on within the deadline set.
• I feel that to improve the work I have produced I could have spent more time on each task set, resulting in a more developed outcome and also better quality research and finished piece (information leaflet)

1.4 Back cover of information leaflet

1.4 Leaflet design ideas (drafts)

I have considered many varieties of layouts and colours to use in my information leaflet. I want it to attract to all sectors of the public and so I need to be considerate of what typography and imagery I am to use. In these drafts, I have mainly thought about the layout possibilities of the leaflet. I want informative text to be on display, however to attract a younger audience also, I need to include bright colours and many pictures.
Although I will included these factors, I need to make sure that it doesn’t look too unprofessional as it needs to be informative yet interesting and visually pleasing so attention is drawn to it.
I like the structure of my design ideas, however I feel as though my drafts could have been more developed, this was difficult due to lack of time.
From these drafts, I will consider using the layouts and imagery I have displayed in the one of my drafts. I will decide on which colours to use closer to the time of finishing my design.

1.4 Final middle pages

1.4 Middle Pages of information leaflet

1.4 Front Cover of information booklet-Final Design